StayLocal
1307 Oretha Castle Blvd. #309, New Orleans, Louisiana 70113

(504) 252-1259

Social Media Summer Camp
7/12/2016 1:00:00 PM UTC - 7/27/2016 3:00:00 PM UTC
6363 St. Charles Ave, New Orleans, Louisiana, 70118
Camp is over, but the learning doesn't have to stop! If you missed a session or need a re-cap, all the slides are available below.

We will be rescheduling our advanced session of Instagram. Join our mailing list to get the details >

Make sure to check out StayLocal membership! It comes with tons of great benefits (read more about them here) and also supports a network of independents and an economic environment where local business can thrive. Read more >
 

Past sessions
Facebook with Online Optimism

Beginner: Tuesday, July 12th
Scared of Facebook? Never even signed up? Just getting used to Liking things? This session is for all the Facebook beginners out there. We'll walk you through everything from signing up for the network (for both yourself and your business), to crafting the perfect first post. This session will also include why you may want to consider Facebook for your business, and an extremely brief look at how you can make sure your time spent on Facebook is actually worth it!

Intermediate/Advanced: Wednesday, July 13th
For those that already have a Facebook page, and are busy posting away, this session is perfect for taking your social media game to the next level. We're going to deep-dive into Facebook's advertising options, and showcase the amazing potential of its ad network. We'll cover the Power Editor, A/B Testing, Facebook Pixels, Custom Audiences, and Conversion Tracking (it's going to be a busy session!) By the end, you'll be able to walk away with the capability to run complex, trackable, and most importantly effective social media marketing campaigns.

See the presentations: www.onlineoptimism.com/blog/social-media-summer-camp-facebook


Online Reviews with Get Online NOLA:

Business-to-Consumer (B2C): Tuesday, July 19th
Reputation Marketing enables your customers and clients to do the talking for you. This is so important in today’s online world, because consumers trust what other people say about you more than what you say about yourself. This session will explore platforms and strategies that B2C companies can use to increase new business and customer loyalty, while giving your SEO a boost too. We’ll look at the specifics of setting up, configuring, and maintaining review sites such as Yelp, TripAdvisor, and Google +.  We’ll also cover techniques for encouraging better customer reviews, and managing the inevitable bad ones.

Business-to-Business (B2B): Wednesday, July 20th
Many B2B companies rely on word of mouth marketing, and the internet is “word of mouth” amplified exponentially. Customer reviews can be the deciding factor when a small business owner is looking for a new service provider. With the right setup and keywords, huge review platforms such as Google+, Facebook, and LinkedIn can provide increased traffic to your website, and generate new clientele. In this session, we’ll look at the specifics of setting up, configuring, and maintaining review sites to increase your business’ bottom line. We’ll also help you identify industry specific platforms that will give your SEO a boost. 

See the presentations: 
https://getonlinenola.com/summer-camp-staylocal


Instagram with RapJab:
 
Beginner: Tuesday, July 26th
Get an overview of successful business models on Instagram and learn how to effectively manage your account. This session will review examples of various brand identity “points of entry” and their strategies. It will also include a case study of a local business and provide insights on content scheduling, hashtags, campaigns, and analytics.
 
Intermediate/Advanced: Wednesday, July 27th - rescheduled, date TBD
You’ve got the basics for Instagram for Business down, so join this session to gain valuable insights on how to meet revenue and engagement goals–as a company or brand of any size. This session will include critical “housekeeping” you might be overlooking (that could be hurting your brand), plus insights on content partner strategies, influencer outreach, and more.

See the presentations: 
Beginner: www.dropbox.com/s/957w3p4wbazfwt0/RAPJAB-2016-IG-BUSINESS-BEGINNERS.pdf?dl=0
Advanced: www.dropbox.com/s/oa3l6utg9lweclf/RAPJAB-2016-IG-BUSINESS-ADVANCED.pdf?dl=0

Double Reward Points Tuesdays!
Did you know we offer frequent shopper cards for every purchase over $50?! Fill up your card and receive a $50 credit on your next purchase. PLUS earn DOUBLE the reward points when you shop on Tuesdays! It's our way of saying thank you for your loyalty. XO, Feet First LOCATIONS: UPTOWN 4122 Magazine Street New Orleans, LA 70115 FRENCH QUARTER 526 Royal Street New Orleans, LA 70130
Get More Clients Using Online Marketing & Make 2017 Your Best Year Yet
Join us for three separate talks on how to use online marketing to your greatest advantage. You will leave with the tools and support to gain more clients and ultimately increase your bottom line. The cost of the seminar is $49 and includes lunch & complimentary parking. Click here to register. How to Make Your Online Presence Work for You with Wendy Dolan, Get Online NOLA Wendy has been building websites since 2008. She teaches regular workshops to help business owners make the most of the Internet, and loves being involved in the community. She is the president of New Orleans Women in Technology (WIT), and a founding member of the American Business Women’s Association (ABWA). She was chosen as a “Women of the Year in Tech” in 2016, and was named one of Silicon Bayou’s 100 Top People in Tech and Entrepreneurship in 2014, 2015, and 2016. Facebook Ads Made Easy: 5 Simple Steps to Get Started Using Facebook Ads with Kristen Robinson, KR Design Kristen Robinson helps online entrepreneurs effectively enroll clients into their programs using social media and Facebook Ads. She is known to make social media “fun and easy to understand” without being technical. Kristen’s background includes working with a range of companies including ESPN X Games, House of Blues, Radio Disney, and women’s professional football teams. Her experience gives her a unique perspective on social media. Networking 201: Turning Your Networking Efforts Into Profitable Relationships with Melissa Willis, Asentiv Melissa Willis is a referral marketing expert and DISC (behavioral styles) specialist. She is the owner of Asentiv Coaching & Consulting in the New Orleans area, Melissa loves to help clients work smarter, not harder. She loves helping clients create more time and make more money. Melissa is also a professional speaker and has been speaking internationally since 1999. Melissa’s passions is helping her clients be their best always.
Managing Your Business and Professional Brand on LinkedIn
StayLocal is partnering with Fidelity Bank to help you discover the power of LinkedIn!   Are you getting the most out of your LinkedIn account? Grant Cooper with Strategic Resumes® will immerse you in the many uses of LinkedIn to elevate your professional stature and conduct targeted searches. Mr. Cooper is an expert on LinkedIn®, as well as other social media networking techniques, to ​achieve business goals, improve talent identification, hire new staff, develop strategic partnerships, and elevate one's business outreach to improve funnels for consulting, referrals, and business opportunities. Strategic Resumes® is a longstanding StayLocal member and supporter. Details WHEN: Tuesday, May 23rd from 8:30 - 10:30am  WHERE: Fidelity Bank (1811 Metairie Avenue, Metairie, LA 70005) COST: StayLocal Members and Fidelity Team Members - FREE / General Admission - $15 Coffee and a light breakfast will be served. Reserve your spot!
Hate Has No Place Here: Creating a Welcoming Environment in Your Biz
Join Staylocal and our partners for a panel discussion on creating a welcoming environment within your business and community. The panel brings together lawyers, equity experts, and local business owners to share their experiences and knowledge. The goal of the event is to provide New Orleans businesses the tools to respond to issues of racism, discrimination, and hate speech in their business and share ways to be proactive in demonstrating solidarity for and acceptance of people of all walks of life-to help them feel safe, valued, and wanted in the community.  Panelists Coming soon   Details WHEN: Wednesday, April 26th from 5:30 - 7:30pm  WHERE: The Building (1427 Oretha Castle Blvd. New Orleans, LA 70113) COST: StayLocal Members - FREE | LCIA Members - $5 | General Admission - $10 Beverages and light bites will be served   Reserve your spot!
How to Create an Outstanding Profile: Webinar
Stop playing online hide-and-seek with your business! Tune into our Perfect Profile webinar March 30th from 12:30-1:30pm.    When you create a listing in StayLocal's business directory, you’re putting your business in front of hundreds of New Orleanians looking to support independent businesses. An outstanding listing on our website also boosts your SEO ranking on major search engines like Google or Yahoo, increases your visibility online, and helps you reach a larger audience.   During this webinar, we’ll show you how to edit and make the most out of your business listing on StayLocal.org. Plus, we'll share some online marketing tips!    This webinar is intended for those who already have a StayLocal business listing. If you haven’t created one yet, it’s free! Sign up at staylocal.org/join-now. Not sure if you have a listing? Just do a quick search in our directory or email info@staylocal.org. RSVP Here A recording of the webinar and a step-by-step guide will be available on our website after if you are not able to tune in.
Free Small Business Resources Seminar
You’re Invited to a Free Small Business Resources Seminar hosted by Eric Van Hoven of Gulf Coast Bank!  Speakers include: Danny Allday with Allday Consulting Group (CPA) James C Hou with State Farm (insurance) Andrew Legrand with Spera Law Firm (attorney) Light morning refreshments will be served. To RSVP call 504-544-6316 or email RSVP@gulfbank.com.   WHEN: Wednesday, March 29, 8:30 – 10:00 am WHERE: Carrollton Branch Conference Room (201 N Carrollton Ave., New Orleans, LA 70119) More information here