StayLocal
1307 Oretha Castle Blvd. #309, New Orleans, Louisiana 70113

(504) 252-1259

Social Media Summer Camp
7/12/2016 1:00:00 PM UTC - 7/27/2016 3:00:00 PM UTC
6363 St. Charles Ave, New Orleans, Louisiana, 70118
Camp is over, but the learning doesn't have to stop! If you missed a session or need a re-cap, all the slides are available below.

We will be rescheduling our advanced session of Instagram. Join our mailing list to get the details >

Make sure to check out StayLocal membership! It comes with tons of great benefits (read more about them here) and also supports a network of independents and an economic environment where local business can thrive. Read more >
 

Past sessions
Facebook with Online Optimism

Beginner: Tuesday, July 12th
Scared of Facebook? Never even signed up? Just getting used to Liking things? This session is for all the Facebook beginners out there. We'll walk you through everything from signing up for the network (for both yourself and your business), to crafting the perfect first post. This session will also include why you may want to consider Facebook for your business, and an extremely brief look at how you can make sure your time spent on Facebook is actually worth it!

Intermediate/Advanced: Wednesday, July 13th
For those that already have a Facebook page, and are busy posting away, this session is perfect for taking your social media game to the next level. We're going to deep-dive into Facebook's advertising options, and showcase the amazing potential of its ad network. We'll cover the Power Editor, A/B Testing, Facebook Pixels, Custom Audiences, and Conversion Tracking (it's going to be a busy session!) By the end, you'll be able to walk away with the capability to run complex, trackable, and most importantly effective social media marketing campaigns.

See the presentations: www.onlineoptimism.com/blog/social-media-summer-camp-facebook


Online Reviews with Get Online NOLA:

Business-to-Consumer (B2C): Tuesday, July 19th
Reputation Marketing enables your customers and clients to do the talking for you. This is so important in today’s online world, because consumers trust what other people say about you more than what you say about yourself. This session will explore platforms and strategies that B2C companies can use to increase new business and customer loyalty, while giving your SEO a boost too. We’ll look at the specifics of setting up, configuring, and maintaining review sites such as Yelp, TripAdvisor, and Google +.  We’ll also cover techniques for encouraging better customer reviews, and managing the inevitable bad ones.

Business-to-Business (B2B): Wednesday, July 20th
Many B2B companies rely on word of mouth marketing, and the internet is “word of mouth” amplified exponentially. Customer reviews can be the deciding factor when a small business owner is looking for a new service provider. With the right setup and keywords, huge review platforms such as Google+, Facebook, and LinkedIn can provide increased traffic to your website, and generate new clientele. In this session, we’ll look at the specifics of setting up, configuring, and maintaining review sites to increase your business’ bottom line. We’ll also help you identify industry specific platforms that will give your SEO a boost. 

See the presentations: 
https://getonlinenola.com/summer-camp-staylocal


Instagram with RapJab:
 
Beginner: Tuesday, July 26th
Get an overview of successful business models on Instagram and learn how to effectively manage your account. This session will review examples of various brand identity “points of entry” and their strategies. It will also include a case study of a local business and provide insights on content scheduling, hashtags, campaigns, and analytics.
 
Intermediate/Advanced: Wednesday, July 27th - rescheduled, date TBD
You’ve got the basics for Instagram for Business down, so join this session to gain valuable insights on how to meet revenue and engagement goals–as a company or brand of any size. This session will include critical “housekeeping” you might be overlooking (that could be hurting your brand), plus insights on content partner strategies, influencer outreach, and more.

See the presentations: 
Beginner: www.dropbox.com/s/957w3p4wbazfwt0/RAPJAB-2016-IG-BUSINESS-BEGINNERS.pdf?dl=0
Advanced: www.dropbox.com/s/oa3l6utg9lweclf/RAPJAB-2016-IG-BUSINESS-ADVANCED.pdf?dl=0

Double Reward Points Tuesdays!
Did you know we offer frequent shopper cards for every purchase over $50?! Fill up your card and receive a $50 credit on your next purchase. PLUS earn DOUBLE the reward points when you shop on Tuesdays! It's our way of saying thank you for your loyalty. XO, Feet First LOCATIONS: UPTOWN 4122 Magazine Street New Orleans, LA 70115 FRENCH QUARTER 526 Royal Street New Orleans, LA 70130
Crossing the Threshold Together
Gotcha Covered HR is pleased to sponsor this workshop with Arlene Hirsh, a graduate of Northwestern University and a recognized expert in the field of career psychology. “Emerging adults” are identified as young men and women who are entering the work force while simultaneously crossing the threshold into adulthood. Engaged employers can build successful working relationships with them by looking for points of convergence and connection - where their development needs sync up with your business goals and priorities. This workshop will provide business owners and managers with the tools for how to engage creatively with emerging adults so that they will grow professionally and beneficially to your company. Rotational assignments, stretching goals, and training opportunities will be explored as some of the ways to assist them in learning how to take on leadership roles and become committed to the longevity of your organization. Arlene has found that emerging adults want meaningful work and crave feedback. They want to believe in a company that values their role and lets them know how they are doing. This makes for a mutually valuable relationship. While employers may be reluctant to invest so much time and effort in developing a population that has been perceived to have a high turnover rate, by learning how to invest the time up front to show their work is valued and meaningful, you will have a greater chance of them staying the long term.
Eat Local + StayLocal Restaurant Challenge
Eat Local NOLA is partnering with StayLocal for the 7th Annual New Orleans Eat Local Challenge!  The Eat Local Challenge is a 30-day advocacy campaign where New Orleanians are challenged to only eat foods grown, caught, or raised within a 200-mile radius. The goal of the challenge is to raise the awareness of the nutritional, economic, environmental, and cultural benefits of eating locally sourced foods.  As part of the campaign, Eat Local NOLA and StayLocal are hosting a Restaurant Challenge that encourages New Orleanians to dine at restaurants that support local food systems. Participating restaurants have prepared at least one dish made of local ingredients for Eat Local Challenge participants so they can dine out while staying true to the challenge.  The Eat Local Challenge participant who dines at the most participating Restaurants during the month of June will win a New Orleans Staycation: a one night stay at Hotel Storyville, plus a $200 gift certificate to a participating restaurant of their choice! Additional prizes awarded for 2nd and 3rd places. Rules: - Post a photo of your meal, tag @eatlocalnola, @staylocal, and the restaurant, and include #RestaurantChallengeNOLA - Or submissions can be made via email to elisa@eatlocalnola.org - Contest ends Thursday June 25th at midnight and submissions after that time will not be counted. More info on the challenge can be found at EatLocalNOLA.org.
Connecting to Customers
Mayor’s Office of Economic Development presents their 2nd quarter Business Information Sessions Connecting to Customers: How to Plug Your Business into the $7 Billion Tourism Economy for Free Speakers include the New Orleans Tourism Marketing Corporation (NOTMC) and their social agency of record, FSC Interactive, the New Orleans CVB, and StayLocal. We’ll share how to get listed on the official websites for New Orleans Tourism, opportunities to work with the New Orleans CVB, and ways to get your content considered for tourism marketing. RSVP Here! For more information contact Margrett Magee in the Office of Economic Development at (504) 658-4237 or momagee@nola.gov.   District A Wednesday, May 31 from 1:30pm – 3:00pm Regional Transportation Management Center (10 Veterans Blvd) District B Wednesday, June 7 from 1:30pm – 3:00pm New Orleans Convention And Visitors Bureau (2020 St. Charles Ave.) District C Wednesday, June 14 from 1:30pm – 3:00pm Algiers Regional Library (3014 Holiday Dr.)   District D Wednesday, June 21 from 1:30pm – 3:00pm Norman Mayer Branch Library (3001 Gentilly Blvd.)   District E Wednesday, June 28 from 1:30pm – 3:00pm New Orleans East Hospital Meeting Room (5620 Read Blvd.) RSVP Here!
Opportunities for Contractors in Stormwater Management
This workshop has been approved for 6 hours of continuing education for the Residential Contractor License by the Louisiana State Licensing Board for Contractors. Every attendee who holds a Residential Contractor License will receive 6 hours of CE credit.
Calling Local Experts for Office Hours
Every summer StayLocal promotes our SourceNOLA campaign that encourages local businesses to switch at least one aspect of their business over to a local service provider. To help businesses connect with local experts, StayLocal is hosting Office Hours sessions this July. These are free one-on-one consultations where local businesses can receive expert advice from you about the services you provide!   You'll gain potential leads and ample marketing exposure from Office Hours promotions in our newsletter (over 4k recipients), on our social media channels (over 12k followers), and to our many partner organizations and their networks. Logistics:      - As an expert you will attend ONE of the three sessions and provide up to six consultations      - All sessions will be held at StayLocal's office (1307 OC Haley Blvd) from 8:30-10:30am   If you are interested in being an expert fill out this brief form. If you have any questions or comments, please do not hesitate to call us at 504-252-1259.  APPLY HERE